8 Ways to Increase Career Center Foot Traffic with Pinterest - CareerEnlightenment.com

5) Link to the Offline WorldLWC students like to scan QR codes from posters on campus. This gives the center an opportunity to promote their Pinboads to the larger student population. For example, LWC can put up posters advertising local community events, and the QR codes link to their career center Pinboard called Local Events.6) Stay Consistently ActiveLWC pins daily. And because they’ve been consistent and set that expectation, they’ve seen an increase of 71.9 percent in their Twitter following since June and an 84 percent increase in Facebook likes. On the ground, this means they are reaching 600 more people than they were before Pinterest.7) Share the ResponsibilityAs director of a busy â€" and getting busier â€" career center, Miller doesn’t always have time each day to pin. But with the help of Weston, their graduate intern, the LWC career center has several people pinning each week. With training and clear policies, LWC can share the responsibilities of social media.You r staff surf the internet anyway â€" why not give them a Pin Button in their browser so when they come across content that fits one of your categories, they can post it? Each Pinboard allows you to assign other Pinners. This takes it easy to delegate based on category.8) Establish a Regular PostFriday is fun day with “Fun Friday” pins, tweets, and posts at LWC. Students know to check on social media on Fridays to see a cute cat picture with silly captions, a joke, or a funny image from campus. Setting up a regular schedule will help drive online traffic and shares â€" and ultimately foot traffic, too.Take the Next StepWhen the  College of Ohio CEL  started re-pinning my posts last month, I knew right away they had a progressive staff willing to try new things â€" people who are investing in their center’s future. When your school adopts Pinterest, you send a signal to students, to staff, and to potential partners outside of school.  Join LWC, College of Ohio and the  66 other career centers actively using Pinterest to promote their services and engage with students.